Another of his notable designs was the Custom Fleetside, which was based on his own heavily-customized '64 El Camino.Īll sixteen of the cars featured 'Spectraflame' paintwork, bearings, redline wheels, and working suspension. Although Bradley was from the car industry, he had not designed the full-functioning versions of the real cars, except the Dodge Deora concept car, which had been built by Mike and Larry Alexander. There were sixteen castings released in 1968, eleven of them designed by Harry Bentley Bradley, with the first one produced being a dark blue Custom Camaro. Although his executives thought it was a bad idea, the cars were a big success. His idea was to capture a portion of the huge market for small car models dominated at that time by the British company Lesney Products with their Matchbox cars. Elliot Handler, co-founder of Mattel, decided to produce a line of die-cast toy cars for boys.
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